a Celebration of Culture for the right reasons



The reason you are purchasing a ticket to our event is you support Economic Fairness for all Cultures, Social Integrity and Anti-descriminatory behavioural Psychology. You are hoping to enjoy good Music and the URBAN Vibe of London ! Payment means you will be provided your ticket and ID Documents requested before attendance. Do not hesitate to send us an email if there are an issues regarding bookings.



If the soccer players or other sporting athletes listed in our articles change clubs, Does that mean the Racism didn't happen ? The Answer is NO, therefore as time moves on so does Racism and racist culture. In order to minimize this type of derogatory behaviour, our articles will remain relevant until we see due change in and around various social settings in the sports community sufficient enough for us to feel that the chances of such racist actions or Racism happening again is negligible. For each individual or sporting club the circumstances surrounding the racist behaviour will be different.


All articles on this page are just opportunities to have a positive response and help to develop social dynamics, Racism does not have an order or time schedule, therefore we give a 5yr time allowance to collate different sources of racially sensitive behaviour in the sports and Music Industry, so all articles bellow are not listed in chronological order but are updated as and when necessary: 

After Champions League 1st leg against Real Madrid 2021



Source: " Independent , the times "


Before Liverpool make comments about racism, its important to think about how we can find long term solutions to this problem. As great as Liverpool can be on the football pitch when they are in full flow, there are racial GAPS in the Uk footballing system that need to be filled before complaining about racism abroad. This problem needs to be addressed from grass roots by providing information to children on the impact that integrating with different Cultures has on society.

Parents and Guardians should receive information resources such as Magazines and online videos on the subject matter from academy level onwards. The structure for how children from Black and ethnic minority deprived communities access football academy life in the UK must be improved.

Apart from books and videos you can also start racial awareness groups at academy level for every Parent to attend with their child, small steps to fill Gaps.

Other areas of improvement include, how kids are accepted into academies, parents and Guardians should have access to their child if required on training and match days but in a controlled way that does not interfere with match time or obstruct their training. A child should never have to feel vulnerable when under the age of 13 and in the academy set up at their club.

 Mohammad Siraj - Making complaint

Source : " times now news ( India) "

                                             illegal Racial Profiling


Local news : If the police are using technology supported by the UK Government to target young Black business/working males through gps tracking and other methods as a form of psychological harassment then what chance do we stand in moving forward as a progressive society. Why are Corporate boardrooms decade after decade having low numbers from the Black and ethnic minority community ?  There should be measures in place that prevent government and Law enforcement from using technology to assist in locating and psychologically abusing young Black men or individually targeting those trying to move forward from a negative past or develop smaller black businesses through a turbulent Landscape. This is not good for overall mental wellbeing of individuals in the community.

                                       Metropolitan Police Article

Source : " the times "

article also available online through the "newsshopper"  


                              Kyrie Irving Victim of Unacceptable behaviour

Basketball is a sport that captivates Global audiences, therefore race plays an important part in the make-up of all players Mental Wellbeing. Some incidents may be genuinely racist or some incidents may be misinterpreted as racist. However it is important to identify when this behaviour is Genuine and repeated through different areas of the sport in an organised way . For the love of the beautiful game, fans must channel anger, frustration and aggression through different means than to hate someone because of the colour on their skin. Once the perpetrators are identified they shouldn't just be banned or arrested but also asked to attend Mandatory counselling sessions to understand why they think the way they feel and look at realistic steps to change their behaviour through a better understanding of Black culture.



Irving said after the Celtics game :

Source : NY times                                                          Date: May 2021

Irvine now at the Mavericks


            NAOMI OSAKA QUITS Tournament due to Mental Health related 

                                                MEDIA PRESSURE

Athletes from black and Multi-ethnic backgrounds face all kinds of problems whether there is a racial Undertone or NOT. The Athlete had to withdraw from a Global tournament , this is a clear indication that the structure of how some sports are governed around race and mental Wellbeing is questionable to say the least.



Source: Eu-US Today, Independent.                                              Date: May 2021


Will SALAH be on the move in 2024 ? 

Salah has been a consistent goal scorer for Liverpool and has lacked another reliable striker in the Front three who matches his goals per game ratio who can score decisive goals in Big games. Infact, there are Liverpool Legends who are now football pundits who advise that Salah must leave the club in order for the Anfield club to acquisition strike support of the level that Mbappe has from game to game.

However, since the signing of Dominik in the Liverpool midfield, who has a good shot from outside the 18 yard box , and has the ability to make the opposition keeper work from distance during close games, this provide good support for Salah from the Midfield but to reach the Top level and stay there Liverpool will want to Keep Salah and add Mbappe to the Mix in order to compete with the very best at Champions league level and stay at the Top of Premier league teams.

Mbappe has one of the best goals per game statistics in Europe and a move to Liverpool would be justified. Eventhough Liverpool has one or two midfielder with a good shot from outside the box and the ability to make keepers work in high tempo games, we feel this will not be enough for Liverppol to win multiple premier league tittles and compete with the spending Power of Manchester City who has now won 3 consecutive EPL tittles. Salah has now opened the door to Mbappe's possible arrival at Anfield, sensing a formidable Partnership on the horizon. However Salah could still be tempted by a big money move to Saudi as so many other soccer players have done.

Having been involved initially in the African nations Cup, Liverpool were able to cope really well without Salah, winning 0 - 4 against Bournemouth ( JAN 2024 ) but does that mean Liverpool will be better off without Salah ? Only time will tell. Salah rushed back to Liverpool after their win against Bournemouth stating that he needed competent rehab for his injury picked up at the African Nations cup, but should he have stayed with his Team while recovering to reinforce good team SPIRIT. Congratulations to the IVORY COAST for winning the trophy.


Updated Jan 2024





Even though Dembele was classed as a black Muslim before his marriage, We have to remember that a Muslim in Africa is completely different an Arab Muslim. There are Cultural practices outside of religion that his new Partner may not understand and also the same for some Cultural practices from her Traditions. The reason for writing about this topic is C.O.S.A.M. want to look at the question of , " is this good for the Black Culture ? "

The food from their respective regions are different , the language will never be a barrier because the Language of Islam is one. However , psychology and habits of the psyche of each individual may be different as the Arab Culture can be seen as feeling the black culture is somewhat inferior. 

A Decision and compromise will have to be made not just in the case of the Osama Dembele, but for all inter-Cultural Marriages between the Black and Arab Culture of who will be the dominant Culture in the household, as this will then influence how you raise your children and what belief systems you want them to adopt.

Dembele, such a Unique player who is under-rated and of world class quality, we hope establishes respect for the Black community with this inter-Cultural marriage.   


                      JOURNALISM and RACIAL MATTERS


We would like to give Stephen.A Smith credit as a sports reporter for standing up to racism in a fair and transparent way. He has been an advocate of equality in the sports industry throughout his career as a journalist and has guided youth with the right examples of how to deal with racism on a daily basis psychologically as well as verbally. In the Tim Anderson incident regarding "J.Robinson" comments by a fellow baseballer during a game earlier this year, Mr Smith was very clear when reporting on ESPN as to what constitutes an individual's allegation of racism as credible, and how to appropriately contextualise such incidents . Being Transparent as a reporter is not an easy task in this modern era.  



 WHY is there not an acceptable way for identifying someone who is Trans-Gender visually ?This has been an on-going issue that should be addressed by the Government not just for the UK But for other countries as well. The UK now has a fairly new law allowing people who have changed their Gender to obtain a Gender certificate which means they have to be known by their new acquired gender. Is this law fair ? Also we need to look at what does this mean for competing in Sporting Events .

The UK Government said the following, in their spring statement 2 years ago."BIOLOGICAL MALES SHOULDN'T COMPETE IN WOMEN'S ONLY EVENTS " , this statement was overdue . Here at " Code Of Sport and Music " we feel that Trans-gender individuals should have sporting competitions created for their own social group, where they can compete more fairly. If there is not enough popularity for their sport then the only right decision is to wait until their learned sport is given a chance to find a big enough audience, which can then allow Sporting officials to integrate this sport into the appropriate world sporting event. ( updated 6th Feb 2024 )



Similarly, if you are a Black person competing in a sport, you may have your own behavioural psychology practices that is not completely respected by your sporting colleagues or your team mates. Preventing you from being a True representation of yourself. However, by identifying with a particular Brand in fashion that aligns more closely with your Core beliefs Culturally or as an individual, this will allow your professional colleagues to treat you more appropriately and can help you to express yourself in a truer light, bringing the wider public closer to you as a person and as a professional too, allowing you to perform to your TRUE Potential.

In DEC 2023 there has been a new statement released regarding Children and Socially Transitioning. The existing government has said they are happy for children to have the responsibility of making the choice relating to sexually transitioning and have the support of their parents or teachers in accordance with safeguarding their social integrity as a child.

We believe children cannot make decisions to socially transition unless they have  been influenced to do so from their family life at home. The country needs to make the UK's social stance on this topic clear, to  stop there being exploitation of children in domestic environments by cultures who are "gender neutral" friendly.

Transitioning sexually is a social Transition that will affect your group of friends, children who wish to be Gender neutral will have a different social group to children who do not wish to share hetro-sexual spaces, this will cause a whole host of issues including concerns surrounding bullying and also confusion from that child about their Gender Identity , as they may change their mind by the time they complete secondary education. We will re-iterate again that for this reason children should not make choices on changing their Gender until the age of 21. We feel the correct way from a societal point of view is, children shouldn't be pressured to change their gender but instead informed about the benefits and draw-backs so when they are at the correct age they can make the correct decision without confusion. 


Statement Source : The Indian (online) , The Guardian updated Dec2023








"Williamson signs extension with the Pelicans ". Eventhough this agreement is only days old and for a huge sum (2022). We still see players making Trades to new teams one or two years into their contract if they feel the environment isn't right and inhibiting their career prospects.

one season on (2023) Williamson is a realistic trade option for the Chicago bulls but the Nike team may not allow this move to happen for social reasons, as the bulls more align with the Social dynamics of Jordan Brand. A move to the Dallas Mavericks this season is a more realistic possibility, where he can team up with Kyrie Irvine. 

We have to ask ourselves, what can be achieved with Herb Jones, CJ Mcollum, Brendan Ingram and Zion Williamson on the same court. Can the Pelicans win a Championship if they all stay fit, and what social circumstances influences their mental Wellbeing that potentially has an adverse effect on their physical fitness. Some of the Pelican's basketball players mentioned including Williamson have had untimely injuries that are simply inexplicable and we feel has to be as a result of influence the social impact and pressure the sport has on their Mental Wellbeing, which then influences their willingness to perform and their physical aptitude to be the best they can be for their team.


All teams want championships, and we feel that deep down Zion Williamson knows that if all the best Pelican's Basketball players are on the court at the same time, there will be to many social issues and Outside pressure that will affect their ability to Win a Championship, as all his team mates do not necessarily have certified social alignment that takes their mental and social wellbeing forward progressively in a way that cannot be hindered by outside influence. The NewYork knicks are also in need of a star Basketball player, so this to is a possibility for Williamson but the question would be if his new team have the Social palatability to show the resillience required to win that Championship. 

People want to watch players playing for a team that gives them the fairest opportunity to express their talent and entertain the fans with unforgettable experiences. After a season at the Pelicans that they fell short of the play-offs , we think A move for Williamson to the Mavericks this season ( if he is ok with a slightly smaller pay cheque ) or a move to the New Yorks knicks within the next 18months is inevitable.

 source : the guardian, cosam digital media  ( 12/8/2023 )





Why Mbappe, has opted for PSG over Liverpool and Real Madrid in 2022 but 15 months on, might choose Liverpool over both clubs ? The Real Madrid fans have suggested he will regret his decision, we believe he will not regret this choice because we feel that he is a player who values the Culture of a club over wages.

Football is more than just about money and also about how you influence future generations of your Culture. You also want to be in an environment where you can thrive and express your talent freely regardless of psychological pressures.

For example, when we look at a team like Liverpool's signing of Nunez , we must ask ourselves, is he the right answer to Liverpools lack of clinical finishing in the final third when it comes to big games in the Champions League where only one match will decide the Winner. We think there is no one better in front of Goal than Kylian Mbappe currently. With Mo Salah's agreement in excess of 300k - 400k per week, would giving a deal to Mbappe worth 750k per week be worth it for the chance of having his ability in front of goal for games such as the later stages of the Champions league where only one game decides the winner.

There has been a quote from Spanish sources saying " Kylian Mbappe's dream was to play for Real Madrid and he must have changed his dream ". However, the sport of football has changed over the previous decade. You can win 50 trophies in 10 seasons and never be happy, or win one trophy in 5 seasons that means more. Will this have a negative effect on a player's legacy ? 

With today's game we think how a player is viewed is more about a culmination of things, as opposed to just staying in the same environment at one club for your whole career. Facts such as world cup medals, league tittles, the difficulty of your league in the current Era, Euro Championship medals and Champions league tittles, all have a role . Winning just one World cup medal and one Champions league in 5 seasons may change how fans view your standing as a player.

source :




HOW Rapman is Changing 

the Perception of younger Black youth

Every decade is different, just as every generation of each respective Culture is different. The films directed by Rapman such as " BLUES STORY " and " SHIRO'S STORY " has given the younger generation a chance to audition for films depicting roles similar to the Lifestyle and trials/tribulations of their older generation ( Eventhough we would not Advise our Audience to watch SHIRO'S STORY due to a young child being fatally shot during the film due to the actions of the main Role play Character in the film ). Rapman still gives older teenagers the opportunity to audition for films which is a good thing/positive that keeps youth off the streets from doing negative things that can ruin communities and instead provides something to work towards and express their talent through replicating a  time period of London Black Culture through Acting. Premier league footballers who have come through rough upbringing due to lack of family finances have all had to avoid this street life in order to become successful footballers. It is important we remember this when we look to premier league stars to support communities, especially in London.

 For men and women currently over 30 years old in London and surrounding areas, the experience of attending youth clubs when growing up still left us with a vast amount of hours to spare and this spare time gradually became time spent on the streets. However, with the development of social media and Black role models for the younger generation such as Rapman, modern youth centres for young adults who are 15+ can now offer group acting lessons as well as social media tutorials for sharing positive social experiences from everyday life, also centres can look at how to develop more professional/Business oriented profiles more geared towards their chosen career they intend to pursue, if they would like to run their own company just like Rapman.

Youth clubs must also now have table tennis tables, pool tables as well as playstation games consoles. Hours of operation for the appropriate ages should be every weekday and not just one or two days per week. This is something we see as an evolvement of youth clubs not just in London but other areas too.

The British film industry has seen more recent development of a few other prominent Black actors but not enough directors of colour, which is why Rapman's shot at a filming career is now helping to change the perception of Black street Culture through film and Music. 

source : COSAM Team






A big part of racism as we have indicated previously is people from the Black community being forced to implement specific behavioural psychological attributes before being allowed to work with Corporation News channels such as Sky news in the UK.

Sky are modern and clever at how they administer Racism through psychology and by the amount of Black sports personalities they interview or employ. However, because you speak to people of colour for sporting reasons for the financial benefit of your corporation this does not mean your business has integrity in dealing with Racism or Combatting Anti-discriminatory behavioural psychology that can lead to racism if allowed to linger.

Alot of Racist incidents leading to bigger problems starts from not understanding someones behavioural pattern or mis-communication. This is why, as well as speaking, allowing individuals to communicate psychologically through their body language will minimize the chances that some incidents are perceived as racist. Sports reporters are expected to represent their corporations with accurate behavioural patterns reflecting the Culture of their company. However , normal fans/members of the general public should also be respected on their own behavioural patterns not just relating to pro-homosexual behavioural psychology but also hetro-sexual behavioural psychology ( depending on their behavioural patterns from home ). Sky news and sports analysis employees have notably recently adjusted their behavioural psychology and body language behavioural patterns to suit both the caucasian and Black/multi-ethic cultural groups in recent months to become more unbiased and we give them Maximum acknowledgement  for this adjustment.

Show your support against racism by not purchasing SKY Box Office Events for the following reason. When providing the example for the rest of Europe to follow, SKY SPORTS took too long in addressing these matters, fans and youth who watch SKY SPORTS and Celebrity programme Interviews will agree that people who pick up on these things may take the behavioural model previously followed by SKY to their football Club , then fans can develop their own methods of administering racism. This is why we see so many problems re-occurring at football matches over the years. Financial news broadcasting institutions such as SKY should support positive behavioural psychology that moves Society forward.

This will be a big step for some news broadcasting organisations but until we see genuine actions from these corporations such as SKY SPORTS we should not support their financial growth until they Endorse smaller businesses whose growth depends on supporting behavioural psychology development for the BAIEM Community.  


Source : COSAM Team








Here in the UK there are a lot of young Adults who have grown up around football, supporting their favourite teams and have always had the football topic as a focal point of Social discussion between themselves and their peers. once you have gone through the stages of playing football in the park with mates then you move unto college , work, University or a Sports career. You can also be absorbed by the street life for both positive and negative reasons depending on the prevalent Culture that influences your community. some cultures influence positively all other Cultures while others are more insular. Our world is made up of different Human species and the most important thing is that Cultures help each other where possible without restricting other Cultures.  

How football club ownership influences communities is not something that has been looked at in the previous years, but as time changes, society will have new problems. Therefore some issues are addressed as and when necessary keeping up to date with the status quo. If a football club has Arab owners then their culture will heavily influence that community , which can be both a good and Bad thing for the UK.  The fact is PSG from the French league has Arab owners, and on a local community level their Culture heavily influences the local shops, and also the population of that Culture generally increases from a youth level upwards. This is information we received from people who have spent time in France close to the Capital near the football Stadium. If you look at the Champions league final there was unrest and violence from the locals ( "many people complained about getting mugged around the stadium" ) and we are not saying all the violence and unrest came from individuals in the Aarab community , we are simply making a point that when football clubs appoint new owners its not just about the money. Those owners also have a social responsibility. 

In the premier League we already have two Clubs with Arab owners, if Arab owners then buy Liverpool Football Club as well, we think this will cause an Imbalance of the Arab Culture not only influencing football but general Lifestyle in communities on a street level.

If Liverpool have American owners, we think they should sell to American owners as they themselves had bought the club from American buyers to preserve the integrity of the Club.

We know that Arabs are Oil rich, but even if club buyers are not from the Arab region for financial integrity reasons and to protect our communities, the football governing organisations in the UK and Europe should do the relevant due diligence to make sure that there is no corruption linked to the buyer's Earnings from a financial level or a Cultural competence level.  


Source : COSAM TEAM, the Guardian ( article : 9th June 22 )


Are BMW UK Limited Helping Black Culture or Hindering ?  



For companies hoping to do Campaigns with this motor Company be aware that you will have to adopt the philosophy of their Company and they are not willing to Change to suit the fundementals that your company needs to innovate and grow.

The European based Marketing model seems to work well for the Urban community, allowing black and multi-ethnic small businesses to merge their business model with the car manufacturer to lease vehicles to the Multi-ethnic Urban work force at affordable rates while still allowing sports athletes to enjoy the perks of optimal performance through their Luxurious vehicles . The European Marketing strategy allows for more inspired short term and long term lease opportunities giving people who are in lower paid jobs an incentive to purchase and promote their more affordable low-emission vehicles to the Urban community.

The UK Business model however seems to make things more difficult to work in this way as they are more rigid in how they implement their own business opportunities and less open in pushing small business Growth and creating partnerships for the urban community in a way that benefits both Parties financially. There is no strategy that supports University Students who need affordable electric or hybrid city cars or NO small business lease plans available through third party companies that are keen to build social integrity business strategies through Sponsorships that will help to market their product in different parts of the world, helping people from diverse Cultures who are based in the UK to then make more vehicle purchases or work with smaller vehicle leasing and rental companies to elevate BMW social innovation marketing and sales strategies as well as build their UK Urban Perception.





Should Jordan Henderson stay on as Liverpool Captain or give the captaincy over for the team to embrace a new captaincy style. Jordan Henderson's home town Sunderland located in the same region as Newcastle United who have just qualified for the champions league, he is a product of the Sunderland youth Academy. At 33 years old is this the right time for him support a different captain in their new quest for European Glory and a rejuvenated attempt for champions league success if they qualify next season. 

Jordan Henderson is a huge supporter of the Transgender community and will hope that if he decided to start a new Challenge with a Team such Newcastle United or further away from home that he is able to have the right balance in relation to inclusivity not only for the transgender community, but also for the Black Afro Caribbean/African hetro-sexual and homo-sexual community as well. 

He has now opted for a move to the Middle-East ( 2023-2024 season ) on a long term deal where he joins Liverpool soccer Messiah Stephen Gerrard. With warmer climate than the UK but different rules and restrictions surrounding the hetro-sexuallity and homo-sexually, this will be an interesting phase in the ex-Liverpool skippers Career. 

(updated Jan 2024) After just 6 months in the Middle-East Jordan has now left this region and opted for a move to the Dutch league. He has had less than 20 appearances which have included 4 assists, but leaving this early into a deal that was supposed to see him all the way to the end of his career is questionable. He has been asked to explain the REASON for leaving but has been unclear about this, however he has indicated that both parties were happy and he now just wants to move forward. We believe he can offer positive qualities to any team and hope he is able to maintain his core beliefs as an individual helping the youth in the dutch league.





Why sterling has underperformed in the 2022/2023 season after his move worth £50 million? He has 6 goals and 3 assists in this season . His Clothing brand 1692 that has inspiration from the island of Jamaica, and his birth city has been a good addition to his business portfolio. Has there been issues off the football field such as his fashion brand and other social topics that are more personal which may have affected his ability to perform.

The 2023-24 season has been an opportunity for sterling to make an impact at Club level. Footballers at this level need to avoid psychological ditches created by the media or at general social gatherings in order to have positive mental wellbeing and sustained peak performance.

Sterling has always been accustomed to Top Level football and has already scored the number of league goals so far that he scored during the complete 2022/2023 season. We are now in February 2024 and still have 1 match day left in the month. Here at COSAM DIGITAL, we always knew Sterling had the ability to deliver from 2009, a year before he signed for the Liverpool Academy. This shows the importance of effective urban youth culture, starting from a domestic environment at home.


Mbappe in line to set new Standards for Diversity

Can Mbappe become the first Black soccer player in History to move Clubs for Social Integrity reasons? If Madrid choose Mbappe over Haaland does this show their commitment to changing to a club who supports Social Integrity and improved Social dynamics when looking at how the game has changed and the evolvement of Social media. Players are now not only impacted by matters on the football field but also are psychologically affected depending on issues linked to their social media image or their personal life socially. Social media is an opportunity for fans to now know more about a football player than in previous years where we only had what we read in the newspapers or watched on Television to go on.

Social media provides an opportunity for Mbappe to actively voice Social Integrity Strategies. We have seen other sports athletes stand up as Brand ambassadors in fashion, but never on a sporting level in support of Social Integrity as this is something that is intangible. Being a Cultural ambassador in the sport of Soccer not only in Europe  but other areas of the world as well, would be simply ground breaking for the French phenomenon.

With Haaland of Manchester City potentially having only a 50/50 chance of a move to Madrid materialising , the question remains that if Mbappe does complete his move to the Spanish side, will they support his societal work as a voice for the Urban community or instead minimize the chances of him being a ' Natural Born ' Cultural inspiration. 

Source : Cosam digital media June 2023



The Greatest basketball player of all time involved with Business and supporting communities 


Mr Jordan, after a 13 year spell in charge of Basketball club the Hornets, has spent 60 days since the news broke enjoying his success after selling his majority stake in the TEAM for in excess of $3 BILLION USD. A man who has never turned his back on multi-ethnic communities , Mr Jordan is one to learn from when we talk about making smart investments and growing businesses from start to million dollar corporate companies. The business initiatives his group has provided for younger generations goes a long way in securing his legacy not just as the greatest of all time but also as a Business man. Mr Jordan's investment team could also invest in businesses outside of the USA. There is no " I " in the word Team so there will always be an element of cooperation when working with incentives offered by Mr Jordan's business group.

source : COSAM DIGITAL MEDIA August 2023


 Curtis Jones a soccer player of mixed heritage, known as someone who embraces the Muslim Culture, will pave the way for Future Muslims who have adapted to Western Society or may even be finding this difficult, by showing how someone of mixed colour can be focused on their sports career as a professional footballer but still have respect for a spiritual and peaceful religion such as Islam. Known as a box to Box midfielder, the question is can he prove the doubters wrong by scoring more EPL Goals in the 2023 - 2024 season than previously or will he become a legendary defensive midfielder ? He needs to be clear about his direction as a football player.



Mbappe with 6 time Patriots NFL Champion 


With talk of a 1 year loan move to Anfield seemingly out the window for the Frenchman and Osama Dembele now at PSG, could we see Mbappe now signing a pre-contract agreement with Liverpool that would keep him at the Club until 2028, where he can then make a decision on if Social dynamics and attitude towards Racism and the Afro Culture in Spain has improved enough for him to join Real Madrid. One thing is for certain and that is PSG will want to get a fee for the talented striker in January 2024 if possible, even if he does not join his new club until the summer.

If Liverpool are hoping to remain serious tittle contenders they have to be looking at players such as Mbappe, as the level of the league has once again gone up. Arsenal had a great season in the previous campaign and spent huge in over the summer window. 

The thought of Gakpo, Salah and Mbappe in the same starting line-up is mouth watering to say the least. Knightshead Capital were said to be interested in part Funding the Mbappe Liverpool move but we can confirm that is 100% Rubbish and Knightshead Capital are more interested in pursuing their pickleball team investments. We are 100% certain of this .

According to online reports (regarding loan move) Chelsea did look at a new bid for Mbappe, who has stated he would only join Chelsea if he is allowed to Leave next summer and choose where he wishes to continue his career after his current agreement with PSG is complete. have stated Mbappe respects Liverpool and their Boss Jurgen Klopp and is open to the move while his agent and closest family member, his mother , is also keen on the move.

We hope the Mbappe move to Liverpool does happen, as the the only people who will be loosing out are the fans and those who believe in Fairness for all Cultures and the preservation of Peace socially through the sport of Soccer.


Source: the mirror news and cosam digital media 2023




Does Eddie  Hearn help successful athletes become good business men ?


Eddie Hearn is a Role model for not only Kids of colour, but for the Urban community as a whole. He is seen as a success story and true Entrepreneur of British Culture. Making match ups against world Champions and others who have trained their whole life for one match that if they loose can ruin their career. As a sports promoter he knows all about SPONSORSHIP and Sponsoring small businesses that can help move the Culture of his Sport forward on a Global Level. So here at COSAM DIGITAL we ask, why not offer business courses for those athletes who have tried the sport and failed , Why not cultivate a new generation of Business men through Business workshops and tutorials that actually explain the ins-and-outs of his Sport and how he actually makes all his money. This will inspire youth who are not only in the amateur tier of the sport but also professionals who are retired and wish to pursue a professional career in business. Could we see Eddie Making a guest appearance at next Years Black Business week to provide a Sports Promotion Workshop for both young and older Entrepreneurs.             



Source: code of sports and music






Digital Media Channel "Anfield agenda" who provides news surrounding Liverpool transfers has said that "Mbappe comes with baggage" thats why Liverpool have not signed him as yet, but what they meant to say is: "Mbappe comes with obstacles against digital Outlets" such as "Anfield Agenda" and other Media outlets who administer racism or that keep "the Air" of Subordinacy always hanging over the soccer players head. This difficulty seems to mean they do not want a player like Mbappe at their club, but the good thing is that digital outlets such as A.A. only speak for the minority.

If we are to believe this digital media Outlet in saying Mbappe is not wanted at Liverpool as he comes with baggage then the same rules must apply for "Conceido" , who due to his background and upbringing may not have the same views Culturally as Mbappe and is willing to ignore a "dark bubble" of subordinacy hanging over his head through-out his career with some outlets. Conceido clearly stated he wishes to join Chelsea eventhough Liverpool submitted a far Larger bid to his club. The point here is, once Conceido completes his move to Chelsea and Mbappe goes to Liverpool ( if things materialise in this way ), we will see who has a better impact on the preservation of peace in the Sport of soccer in the coming years. "Conceido" is of South American decent, while Mbappe is of African decent and there is alot that goes on behind the scenes and Socially to prevent racism from being administered ligitimately in the sport of soccer, which then leads to issues on the football field regarding this topic. We are not saying Conceido is a black racist, we are simply saying his culture has a more relaxed attitude towards discriminatory behavioural psychology and that is fine, but Mbappe has done a lot more work socially to change the perception of the Black culture surrounding footballers, therefore if people are genuine there should be alot more support for Mbappe's move to Liverpool.

Would Mbappe accept a pay cut to join Liverpool ? Yes. Will he make a big issue about accepting a pay cut ? No. He just wants to play football in the right environment and win Champions league tittles just like every other professional soccer player in Europe. If Liverpool have offered £110 million for "Conceido ", then the club clearly had the resources to offer the 200 million Euros to prize Mbappe away from PSG but there have just been so many negative stones thrown towards the deal that makes it hard for him to complete the Liverpool move.

 At COSAM DIGITAL MEDIA we believe that If Mbappe does move to Liverpool they will win more EPL and Champions league tittles but people within the club itself might disagree, for their own personal Reasons.

source: cosam digital Team


                                                                     GAY WOMEN


There are lesbian couples who support the Trans-gender community and also Lesbian couples that dont support trans-gender groups . Everyone has a different belief surrounding issues relating to Gender and sexual orientation but when it comes to sports, you look at a female soccer player such as Huwa Cissoko and the complaints she has openly revealed about racial abuse, this makes you wonder about the boundaries of racism. Not only in the mens game but also in the female too , and there are some Lesbian couples who are appauled by this and others who are willing to turn a blind eye. Turning a blind eye is not the answer.

According to the Guardian, in a soccer game  ( 0CT 2023 ) featuring Hawa Cissoko she received trolling on her Social Media account and was very unhappy about the abuse she attracted after a game for her club.  Following this game she vowed to become the first female referee after retiring from her professional football career to try and help make a positive impact against racism in the sport of Soccer.

The soccer player said, " These people, they can say alot of things on social media, but if they met me, they would never say this because they would see I am human with a heart ".

" I turn off my phone, they don't exist. The most important thing is the relationship I have with my Teammates, my coach and Family. "

source: Cosam Digital Team 2023


Rihannah before motherhood, has now changed her outlook on Life and domestic Parenting


Rihanna believes in showing her support for dad's from the Afro-Culture in domestic Parenting Scenario's. Rihanna revealed she and her Partner didnt turn to a nanny after having their son. She also said her and her son's dad chose to go it alone for their Son's first few days. She would rather leave her son with their Dad, instead of her friends or at worst even complete strangers. Rihanna understands that the relationship she has with her Partner prevents her from leaving her baby in situations where he is Vulnerable or open to child exploitation. 

The singer claims their son favors his Dad and added that, she realises now that a son always needs validation from their father. Eventhough not yet married, Rihanna gives credit to her Partner helping to improve the image of Dad's in the Afro Culture.

Rihanna realises the importance of bringing kids up as a family instead of as a single parent, and eventhough the singer has millions to her name financially, she knows that single Mums and Dad's who do not have financial resources to always protect their kids can lead to scenario's of Vulnerability . When asking for help in safeguarding their child's wellbeing, marriages can sometimes over complicate things and i think Rihanna realises that the most important thing is raising your children together. This also helps to motivate fathers from the Afro Culture who value doing daily essentials with their children. 


Cosam digital Team 13/8/2023


On the opening day of the EPL soccer players were boo'd for taking the knee in a show of solidarity against racism. Vincent Kompany, the manager of the home Team said " Let's be honest, this is not something new, it is not something that has happened for the first time, so of course i am not happy with this, I am not. the colour of my skin should make it clear why ! all in all the amount of people that boo'd is alot less than it use to be ". Kompany actually indicated this was an improvement in the home fans behaviour.

A Manchester City defender of colour, was also struck by an object during the Game. Once again at COSAM DIGITAL MEDIA we say, you cannot complain about racism abroad if you cannot clean up the racist Culture on your home court. Now we all know who was the Manager of the home team a few weeks before they were relegated in Spring of the last year. Let us hope that Kompany is given at least 3 years in the Job if he does well and not dispatched as Patrick Viera was earlier this year (2023) when Crystal Palace were 12th in the League,  they are a team who have not long been promoted to the EPL from the Championship ( one tier below the EPL ) , so this was disappointing to see Viera gone after just over a year in charge. Viera has now moved on to a club in the French League and was one of the greatest box to box midfielder's in the league's History.

source : and Cosam digital Team 




 Jay-z an influential figure in both the NFL and NBA has backed a move for Kylian Mbappe to the Premier League. This is because, to Jay-Z Social Integrity is important because this is correct if we intend to keep the right standards in Sports. The US based business magnet 13 years ago in 2010 did voice his interest in buying a premier league club if the "right opportunity presented itself " and eventhough he is a gunners fan the reality is money doesn't pick sides. The Gunners are challenging for the top 4 position in the premier league this season (2024) but Liverpool remain TOP.

The Legendary Urban Music Artist has now realised the time has come to look into the FUTURE in order to make 100% progress for the benefit of Social Integrity. To Jay-Z Social Integrity has now become essential for the advancement of social cohesion in sports to bring things to a new level in European soccer. Looking at the impact of the destination where sporting talents such as Kylian Mbappe decides to play his soccer and how the potentially meteoric rise of his new club should have a beneficial effect on urban football in streets all over Europe, this will grow a Jay-Z Social Integrity theme with lots of support from the Urban community.

With Conceido now at  Chelsea, ex-Chelsea defender Desailly has spoken out in his support of a move for Kylian Mbappe to Liverpool saying : " they have yet to replace, with someone of the goals of Mane ". Klopp himself has stated: " the financial conditions for the move do not suit us all ". However with the striker willing to take a pay-cut to push a move through, this cut in salary will also be balanced by Mbappe's societal work helping youth in football globally, and this is seen as something overdue in the Top flight of English football. The Liverpool manager is increasingly coming under public pressure to make the move happen before he leaves in the summer.  


Source: and cosam digital Team 



From the Black Business week top 25 Entrepreneurs to watch 2023-4 Social Media pages, we think Timmi Merriman the financial consultant had the most interesting page. Eventhough we are concerned that he chose to do cross-network work by leaving the ITV Network from where he had his first interview, to being interviewed by the BBC. We ask the question, should he look at the social ethics of the network he choses to work with and then stay loyal ? ( Choosing between ITV Or the BBC depending on who his social ethics align with the most ). 

Then he should look at financial growth and Fiscal policy for the Urban community in a meaningful way, not just by responding to financial issues regarding the English Economy but also financial matters regarding Black businesses in the Urban community as well, Such as a yearly review of the financial performance for the Top performing Black businesses in the UK and Globally as well, of course this may require extensive research but including in his role of financial advice on the individual and collective performance of Black businesses will be scrutenizing tax details and numbers from businesses in the urban communities in different parts of the world that are relevant to the growth of the BAIEM community in the UK and Globally to encourage effective trade to help the economy. This attitude will Unfreeze a lot of cash owed to urban small businesses. 

At COSAM Digital Media, we want to be the largest generator of Wealth for small Black businesses in the world. Anyone can throw 50 thousand dollars at a small business and and watch the business go down the ditch, but the question is can you throw 50 thousand pounds at a smaller Black business and Nurture that business into becoming a Multi-Million pound Business. 

Instagram : @mrmoneyjar

source: cosam digital team



There are not enough young Urban artists in the UK that promote positivity with the music they create to inspire the younger generation of aspiring Black and multi-ethnic Entrepreneurs to become successful business men and women in the corporate boardroom. 

                      JAY-A : NEVER AGAIN

Jay-A currently has music in the TOP 20 of the Jamaican singles Chart and although his music will not be seen as positive by all, we believe he has more positive music than the majority of young developing Urban and reggae Artists in the Music industry.

Jay-A himself would like to collaborate with Latin Artist Paloma Mami potentially and if this does not happen, he still wishes to encourage legitimate professional growth for all working adults in Latin and caribbean countries that are finding things difficult due to problems in their economy and believes that all legitimate professional work from both male and female in these economies should be supported for development by larger economies in Europe and other areas of the world as this also helps to promote positive tourism. 


In her most recent interview with Pamela Diaz ( January 2024 ) , Paloma Mami has indicated she sees all black men from the caribbean as feminine but Jay-A disagrees with this view and believes black men in the Caribbean and South Africa (9th largest country in the african regioncan be both masculine and feminine. He also believes that by observing an individuals behavioural psychology, they should be respected for how they are, providing that the individual is willing to respect other people's point of view themselves. This is why he believes a collaboration with Paloma Mami will take the cultural relationship with Jamaica and Latin American Artists to New Levels. It is important not to go around in circles as he feels both cultures have done for the previous few years and things need to move forward. To move away from the stigma of going around in circles, he knows both musicians must show how they can improve cultural integration ties by displaying their musical Artistry.

He is unhappy with the image that latin America has of black men as being one dimensional or just feminine and wants to add more balance to the social dynamic not just in the Caribbean islands but overseas as well. 

December 2023 ( updated feb 2024 )


Has Thiago Alacantra done enough to help Social Integrity and minimise Racism in Spain by speaking with his fellow professionals from from his 1st club Barcelona about strategies that can help to reduce the Racist Culture in football from his home country.

When we look at Thiago's Liverpool agreement for 200k per week, this does make you think if those finances finances were put towrards attracting the world's best forward, would LFC's tittle challenge have more opportunity of success considering he has been sidelined for almost a year. 

When available for selection and we look at key passes leading to goals or successful attempts on target from outside the 18 yard Box, have there been enough attempts on target from outside the box from the versatile midfielder and even though he is a talented member of the Liverpool squad with an arrey of technical passes per game, how many of these are key assists leading to goals ?

At Cosam Digital media we believe football players should be more socially active with community work during rehabilitation from injury and with so many issues on and off the field in the world of sport today, there should be strategies placed in soccer player agreements to address this. 

Source : Cosam digital Media



Audi, a key member of the volkswagon group have offered a leasing service to the urban community in support of social Integrity. This new initiative from the German Vehicle manufacturer is offered to small businesses only, and will allow the use of more environmentally friendly vehicles to urban businesses such as Cosam Digital.

What does this mean for those consumers from the Black and multi-ethnic community looking to lease or rent vehicles for day to day social travel without adversely affecting the environment and saving on fuel prices plus geographic emission zone charges ?

This simply allows both lease and Rental customers cheaper prices and more flexible leasing as well as Rental terms for the Urban vehicle of choice by Cosam digital Team. Are Audi genuinely willing to work with the Urban community to help Social Integrity solutions not only with Cosam Digital but with other small UK Urban businesses too ? Only time will tell.

 Source: Cosam digital media, spring 2024


Somalians and Black Culture

We are now in Black History month in the USA, and when you think about the Somalian culture, most people would say they are seen as Black people. At COSAM DIGITAL we would also say they are black.

The Somalian culture also identifies themselves as an important representation of Black culture and NOT Arab. This is why Somalians who are now a key part of the fashion Industry, have created modern sub-saharan clothing brands that help to clearly distinguish themselves from the remit of Arab control.

Arab control has been imposed on some areas of the Somalian culture, because of their financial advantage due to most Arab countries being oil Rich, but now with the Western fashion Industry growing for the Somalian Culture, they are not seen just as Muslims or East African Arabs but independent and a firm part of black culture.

We also believe there should be more representation for Somalian footballers in the Premiership as they do have talented footballers at youth level and make up a growing youth academy system in London. Youth are the Future of Sports.



 Source: cosam digital Team ( 26th Feb 2024 )